EA Sports and Real Madrid have renewed their partnership that will see ‘Los Blancos’ exclusive to the FIFA series for another five years!
The new agreement between the two organizations was announced this morning via their social media pages with the following clip:
— FIFA Infinity (@FIFA_Infinity) July 16, 2020
Real Madrid and EA Sports partnership started back in 2015 and since then we have seen many of their players grace the game cover like current manager Zinedine Zidane, Eden Hazard and Karim Benzema or former players like James Rodriguez or Cristiano Ronaldo.
“Strategic partnerships like this one with Real Madrid are crucial to our vision of growing the love of sport and, in this case, football around the world. Real Madrid is one of the most iconic and successful clubs in the world and we look forward to delivering the most authentic, innovative and interactive Real Madrid FIFA experience for fans in the years to come”, said Nick Wlodyka, VP General Manager of EA SPORTS FIFA.
This partnership renewal will allow EA Sports to include Real Madrid in the next FIFA instalments in the most authentic way possible including new face scans for the entire team and a complete update to the iconic ‘Santiago Bernabeu’ stadium that will be renovated by 2022.
Emilio Butragueño, Director of Institutional Relations at Real Madrid, said: “This renewal allows us to extend Real Madrid’s reach around the world through the success of the FIFA franchise. We have a shared vision of delivering a unique experience and this partnership will allow us to offer innovative ways to entertain existing fans and attract new ones.