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EA Announces Partnership Renewal With FIFPro

Electronic Arts revealed today in a press release that they have renewed their collaboration with FIFPro, the global representative for professional footballers.

A new deal between EA and FIFPro has been reached that will allow the FIFA publisher to deliver “unparalleled authenticity” in their franchise for years to come. The extent of the agreement wasn’t specified but the statement mentions a “long-term relationship”.

“Our players regularly remind us that one of the most important aspects of an EA SPORTS experience is the deep immersion created through authentic use of the world’s greatest leagues, teams and talent — it’s how we continue to uniquely blur the lines between the digital and physical worlds of football,” said David Jackson, VP EA SPORTS Brand. “FIFPRO will continue to be an important partner as we build the next generation of EA SPORTS football experiences for players around the world.”

FIFPro represents over 65.000 professional football players both men and women worldwide. This partnership allows EA to use the players names, likeness and images overall in their football simulator franchise.

“We are extremely pleased to extend the long-term relationship with EA SPORTS, a true partner that’s committed to create the best interactive experience for football fans worldwide,” said Theo van Seggelen, Statutory Director of FIFPRO Holding.

This announcement comes a week after EA revealed the possible renaming of the FIFA franchise

FIFPro and EA were also involved in a scandal earlier this year with AC Milan’s superstar Zlatan Ibrahimovic acussing them of using his image without his permission in the FIFA series.

EA Sports continues to solidify their partnerships that currently include over 300 licenses like UEFA Champions League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander

About Damien

Founder of FIFA-Infinity.com, Graphic Designer and FIFA Modder in spare time.

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